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11/10/2019

HLOIPNEE Scented Candle Brand


Agency: SUMP DESIGN
Creative Director: Zi Huai Shen
Location: Taiwan
Project Type: Produced
Client: Hloipnee
Product Launch Location: Asia
Packaging Contents: Scented Candle
Packaging Substrate / Materials: Bottle, Tag, Wrap, Glass Bottle, Pulp Carton
Printing Process: Digital printing

Fusion is a process of melting, combining and then integrating in one. It is a belief of the founder of HLOIPNEE that combines the insistence on the product and care for the environment.

In designing English name of the brand, SUMP DESIGN combines “line” of Celine, the English name of the founder, which represents the initial thought of the founder and “hope” which symbolizes the hope, and then creates the brand name of “HLOIPNEE”. It not only embodies the insistence of the founder of the initial intention of the brand but also upholds the creation of products of high quality and with the care of the environment to accompany consumers. It also represents the determination of HLOIPNEE on a positive and caring environment in the future. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, continuous innovation and advance, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax.



Fusion | Light of Spirit
Fusion is a process of melting, combining and then integrating in one. It is a belief of the founder of HLOIPNEE that combines the insistence on the product and care for the environment. In designing English name of the brand, SUMP DESIGN combines “line” of Celine, the English name of the founder, which represents the initial thought of the founder and “hope” which symbolizes the hope, and then creates the brand name of “HLOIPNEE”.