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13/06/2018

Hornimans Tea Gourmet



Design: Alma
Hornimans Tea Gourmet: Hornimans Tea Gourmet
Creative Director: Juan Alvarado / Patricio Arévalo
Photographer: Juan Carlos Paredes
Commercial Director: Cristina Espinosa
Account Executive: Made Garcia
Project Type: Produced, Commercial Work
Client: Hornimas
Location: Ecuador
Packaging Contents: Tea, Tea Gourmet, Tiramisu, Pie Lemon, Tea Black
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This packaging design for a new variety of hot infusions based on black tea leaves with classic dessert flavors. The biggest challenge we faced when understanding the product was making sure that the consumer does as well; its not a tea that is to be served with the dessert - it is dessert! We appealed for the exposure of the senses, making it not only eye popping in the shelf but also mouthwatering and tempting.

Hornimans tea is a pioneer brand in producing tea and aromatic herbs for the Ecuadorian market, that invite to live the flavors, the freshness and exuberance of the Ecuadorian tea fields.