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15/10/2020

HOURZ Coffee

Agency: Widarto Impact
Creative Director: Eko Widarto
Account Manager: Dian Riyani Setiyaning Tiyas
Finance Manager: Dwi Irawati
Graphic & Motion Designer: Dwiken Maulana
Location: Indonesia
Project Type: Concept
Packaging Contents: Coffee, Sandwich, Juice, mineral water, etc.
Packaging Substrate / Materials: Paper, Cardboard, Aluminium Foil, PET Plastic, etc.
Printing Process: Flexography, Screen printing

HOURZ Coffee is a private brand of one of Widarto Impact partners created by Eko Widarto. With the concept of bringing the uniqueness of Indonesian coffee, this coffee shop brand will be developed specifically for the Middle East region. This brand is not only developed as a coffee shop, but also developed as a commercial product such as Cold Brew, retail coffee drink, etc.

Fully supported by experienced executive chefs and operational managers, the HOURZ brand is ready to be offered to all investors in the world.

This brand identity was designed directly by Eko Widarto, he focuses on drawing with typography as a key element of HOURZ. The HOURZ logo is a logotype, with a bold array of typography types, very simple, clear and attractive. Logotypes are all about strong character. This logotype will be a visual key that will be developed across all elements of the HOURZ communication media.

Black and white is a magic, it's symbolizes natural, simple, neutral, timeless and magic. We want people got deep emotional experiences when they touch HOURZ brand.

What's Unique?
Strong typography logotype as a key visual elements on brand identity and packaging.