Hungry Ghost Festival

Design: Chong Kar Yan
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Location: Kuala Lumpur, Malaysia
Packaging Contents: Book
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

These days, the young generation in the world are actually lack of the knowledge of their own culture. Ghost month in the Chinese Lunar Calendar is actually the opening of the gates of Hell, permitting all ghosts to receive food and drinks. The Ghost Festival also known as Hungry Ghost Festival. So, my book had came with the name ' Hungry Ghost Festival '.

The objective of my project is to encourage people know about the Chinese traditional culture, helps them to have some perspective and understanding of their culture. I chose to use the silver paper because I want to make an effect like the Chinese we said ' Bagua ' mirror. Chinese ghosts are seem to afraid of it. The silver paper can reflect light as I remembered the Chinese ghosts scared of light too. So, I think this paper is really suitable for my topic. Then, the front cover I made a door dir-cut which also because I want to create a feeling like the opening of the gates of hell.