Designer: Christopher :ee
Project Type: Produced, Commercial Work
Client: Hydro Sapiens
Location: Shanghai, China
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital printing
Hydro Sapiens is targeted for bath, body and beauty connoisseurs. Their shower gels, body lotions, candles and hand care products blend exotic natural ingredients with a touch of vintage botanical eccentricity with natural essential oils and monochrome colors that stand out on the shelf. Initially launched as a soap collection branded as Homo Sapiens, re-branding efforts were pursued to include additional products. I proposed to rename the brand Hydro Sapiens to better represent the unique qualities of the products. As a result of my successful efforts to design the packaging, redesign and relaunch the website, and direct product photo-shoots, the brand has enjoyed a significant increase in profit.