Design: Nadine Gracias
Project Type: Student Project
School: Srishti Institute of Art Design and Technology
Course: Visual Communication and Strategic Branding
Location: Bangalore, India
Packaging Contents: Detergent Bar
Packaging Substrate / Materials: Sustainable packaging - Card Paper
Printing Process: Digital Printing
Hype is a detergent soap bar used by local communities, as a daily ritual to wash their clothes. The overall theme of the project was Indian. Since the theme was Indian based, I thought of incorporating warli art. Warli painting is a style of tribal mostly created by the tribal people from the North Range in India. This tribal art was originated in Maharashtra, where it is still practiced today. After some research, I decided to narrate a story within my design, so show the routine of a day of a community who washes clothes.
Since the locals usually wash the clothes, and it is more of a rural and traditional way of washing clothes. Now a days many people use washing machines and rarely hand wash. Here is a product aiming to get back the traditional ritual of washing clothes and connecting stories of the users.
Since Hype is about a traditional ritual, it creates a unique way of story telling through packaging by creating an emotional and personal connect with the user.