I Heart Emoji U
Project Type: Produced, Commercial Work
Client: Harvey Nichols
Location: London, UK
Packaging Contents: Chocolate
Packaging Substrate / Materials: Box
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village.
Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village in 2018, the Valentine’s Day collection includes five boxes of luxury chocolate truffles in different sizes, designed to be gifted this Valentine’s season.
A high-impact, fun take on Valentine’s Day
The wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ and ‘hearts and kisses’.
I Heart Emoji U
Richard Village, Director, Smith&+Village, says: “With the witty, stylish and highly-visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day. Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end.”
Shirley Aubrey, Food Development Manager at Harvey Nichols, said: “We are thrilled to have launched such bold, quirky and playful seasonal products that are the perfect Valentine’s Day gift for our fashion-focused consumers and have already been a hit in our stores and online.”
Each pack is adorned with bold graphic patterns developed for Harvey Nichols by Smith&+Village, with boxes that are closer to cosmetics (or jewellery boxes) than chocolate.