Design: Alba Morote
Project Type: Student Project
Course: Master in Packaging Design
Location: Barcelona, Spain
Packaging Contents: Hair dye
Packaging Substrate / Materials: Textured paper / cardboard
Printing Process: Digital Printing
Icolori is a natural hair dye brand that is launching two series of their products: natural colours hair dye and fantasy colours hair dye. With this launching, they wanted a logotype for both of the series and new packaging of the product, including the pot where the dye is going to be preserved and the prospectus. From the briefing received we extracted a list of words, 4 of them were the ones selected to guide the design and the objectives of the brand (Colour / Ecologic / Scientific / Cosmetic).
Its clean design and honest treatment of the brand creates a very unique display, but the most important thing is that unlike most of the hair dies its format is pigment. According to this the idea, pigment in natural colours and the idea of explosion in the fantasy colours are essential.