il Maglio - original collection
Design: Opificio Lamantini Anonimi
Project Type: Produced
Client: Birrificio il Maglio
Product Launch Location: Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium label
Printing Process: Serigraphy
The 2019 collection designed by Opificio Lamantini Anonimi for Birrificio il Maglio is the result of a collaboration that began in 2016.
The entire collection was conceptualized to distinguish from the numerous Italian labels guided by fashion principles and to obtain a result aligned with the brand identity designed for il Maglio. Each beer bears the name of its typology, without using proper names, and is characterized by a symbol and a color. The rest of the label entrusts its chroma to the material of the metal support on which a light varnish is applied which creates a glossy satin effect. The label completely wraps the bottle and identifies three different areas: the first, the front, intended for the beer typology, the second interpreted by a simple band containing the values and indications on consumption, the third and last instead totally narrative describes the technique of production and the history of the beer itself.
The essential and clean but at the same time grunge style has meant that the bottles designed by Opificio Lamantini Anonimo for Birrificio il Maglio are among the first in Italy to be distributed in starred restaurants.
The sincere use of the materials, the cautious use of color, the play of light created by the particular painting and the narrative direction are three of the distinctive elements that make Birrificio il Maglio labels unique in their kind.