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14/10/2020

Instax Mini 11 Packaging Redesign

Design: Anup H
Location: India
Project Type: Student Project
School: UnitedWorld Institute of Design
Packaging Contents: Instant Camera
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

Personal Class Assignment - Complete redesign for Instax Mini 11 packaging making it much bolder, visually appealing, and playful as the product.

Apart from that noticing the growing homebody economy and the increase in packaging. It is not quite easy to replace materials so we could upcycle packages by using them as a substitute for a stand.

What's Unique?
The design and the colour scheme was never the same for the brand, I have tried to align them to a extend which gives a more playful and fun feeling and yet aligning them to the company's campaign