Isla Coiba

Design: Labirinto
Project Type: Produced, Commercial Work
Client: Mixer srl
Location: Modena, Italy
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle, Wood

A treasure map of a mysterious Caribbean island: this is how Labirinto has chosen to enhance the history and the imagination of the new Mixer's product . A work of product brand building that is started from the bottle and its pack.

The project has its initial applications in a poster which claims "Everland" and in a food packaging design. The four Rum selections share the peculiarity of an island-shaped die cut that allows to know the product.

What's Unique?
The luxury box, with two glasses and a treasure map, to "know" and taste the real Rum of Isla Coiba