Jack_Honey | Miel artisanal du Valais
Design: Franck Juncker / fjopus7_grfk
Project Type: Produced
Product Launch Location: Switzerland
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing
Visual identity & packaging designed for the handcrafted mountain honey, harvest by the beekeeper Jacko, based in Les Marécottes, Swiss Alps. Jack_Honey is the result of a labour of love, from the beekeeper Jacko to the little flower workers.
For this brand identity, I worked on a very minimalist graphic design concept, I wanted above all to put the product forward. The result is the perfect symbiosis of both. Also, I pushed forward the environment where the bees live by using refined and natural mountain images.
The Honey is a beautiful product, so it doesn't need much more... Less is more.