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14/01/2020

Journey to The West


Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Whisky
Packaging Substrate / Materials: Cans, glass bottle, aluminum, paper
Printing Process: Digital printing, screen printing, foil stamping

《Journey to the west》 is a Chinese novel published in the 16th century during the Ming dynasty and attributed to Wu Cheng'en. It is one of the Four Great Classical Novels of Chinese literature. is a Chinese novel published in the 16th century during the Ming dynasty and attributed to Wu Cheng'en. It is one of the Four Great Classical Novels of Chinese literature.

The adventures in 《Journey to the west》are as sweet as the memories they brew, taste the ups and downs and adventures on the road to the west, a drink, a story.



What's Unique?
With 《Journey to the west》 as the theme, with a playful heart to tell the story visually, the four flavors are combined with Sun-Wukong, Zhu-Bajie, Sha-Wujing, tang San-Zang, etc., and packaged as carriers of stories and situations.

After crossing the mountain of flowers and fruit, crossing the river of quicksand, stirring up the heavenly palace and so on, the story sections became the visual design of the package.