Judy Pierre Cosmetics
Agency: Ruto design studio
Creative Director: Thomas Kiourtsis
Photography: Marios Theologis
Print House: Psillidis
Project Type: Produced
Client: Laboratoire Judy Pierre Cosmetics
Location: Saint Clotilde, Reunion, France
Packaging Contents: Luxury Cosmetics
Packaging Substrate / Materials: Paper, Plexiglass
Printing Process: Offset printing, Foil stamping, Embossing
The Brief: The products are high quality creams and serums, originated from Reunion Island, made from local plants in percentage over 90%. The client wanted something elegant and luxurious.
The Design: When we started working the identity of the products, we created a category separation system, always having in my mind that new products and categories will be added to the brand. Each category has its own symbol and colour.
To the containers we manage to get a highly reflective and refractive effect combined with beautiful colours, as a result we get a look like gem stones or diamonds as the light pass through. Working on the boxes we build a rigid “cell” for the “precious stones”. We wanted every woman holding the box in her hands to imagine her own skin and how the product will make it better. Something fresh and smooth, silky on touch and clean.
The contrast between the box and the container. The boxes are smooth and clean like a rock, policed by the sea for many years, while the containers of the cosmetics are like diamonds reflects light everywhere.