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13/01/2020

Juicy-Soy Drink


Design: PG Brand Reforming Company
Location: Poland
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Juicy-Soy Drink
Packaging Substrate / Materials: Plastic, Pulp Carton
Printing Process: Flexography

Brief description:
The aim was to develop a trademark for a drink made from soy milk and juice oriented towards young Polish audience. The name “Soy” goes from the Polish “soja” and rhythmic similar to English "joy" supporting "healthy young life rhythm" positioning.



Solution:
We’ve wanted to reflect the audience’s lifestyle, the bright fruity taste and the naturalness of the product in design. The illustrations of fruits are depicted a different kind of activities that are close to the target audience. The information section on the back-label depicts different situations of product consumption. Thanks to the bright, expressive and non-standard for category design, Soy stands out on the shelf and attracts attention.