Jura Taiwan Moon Festival Limited Edition 2020
Design: HUEMON Design
Project Type: Produced
Client: Jura Whiskey
Product Launch Location: Taiwan
Packaging Contents: Scotch Whiskey, Glass cup
Packaging Substrate / Materials: Cardboard, Silk
“One road, one pub, and one distillery might not sound like much, but here on Jura we thrive as one,” is a sentence that perfectly captures the community spirit that Jura Whisky Distillery embodies. Jura is a remote island off the West Coast of Scotland with a community of 200 residents and has spent decades perfecting their craft in whiskey. With just one road, one pub, one distillery, and a very distinct micro-climate, it’s not an easy place to make whiskey. However, the distillery is still the beating heart of their community and the whiskey is a source of pride and prosperity for generations to come.
Jura reached out to HUEMON design to create an unforgettable and repurposable packaging specifically for the moon festival in Taiwan. Wanting to express the pride and devotion to their craft, Jura requested purple as the main color element of this edition of packaging along with the blueprint of the island and online of the glass bottle as the main focus of the graphic design.
After multiple brainstorming sessions, the initial idea to use puzzles to represent the community, collectivism, and togetherness of the people evolved into a tear-open packaging that allows the box to turn into six individual coasters. Just like pieces to a puzzle, not one element is replaceable.