Just Soup

Agency: Unified Brands
Illustrator: Phillip Small
Location: New Zealand
Project Type: Produced
Client: The Kraft Heinz Company
Product Launch Location: New Zealand
Packaging Contents: Soup
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Flexography

Today ‘convenience' food doesn’t have to mean ‘fast' food!

People are looking for something that says simple and wholesome - something that takes away the clutter and noise. Something convenient that nurtures and restores. Just Soup delivers to this insight with the proposition ‘simple wholesomeness’.

We crafted a fresh handwritten logo, celebrating the simplicity of white and ensuring transparency of the product helps deliver an honest and genuine look and feel. Collaborating with Phillip Small of Watermark Creative, we created beautifully crafted watercolor illustrations to get the perfect balance of natural and wholesome across this new delicious range.

What's Unique?
Beautifully hand-drawn logo and illustrations that live in the abundance of white space cut through the noise of overly saturated ambient categories that are desperate for a breath of fresh air.