Kakola Brewing Company
Design: Matthias Waser Design
Project Type: Produced, Commercial Work
Client: Kakola Brewing Company
Location: Turku, Finland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, foil stamping, screen printing
Matthias Waser design was in charge for the brand identity and further materials such as the beer labeling and cap design for the new Finnish craft beer company Kakola Brewing Company.
The task was to create a clean and easy understanding label design to make the all day beers standing out in a unique way but following the look and feel of a scandinavian design feel.
Simplicity but fresh and unique.
Through the pattern design the labels communicate to the customer in a playful way the flavor and taste of the beer.
The colors are related to the color and the taste of the beers.
The vibrant colors and patterns of the labels are unique and easy to understand.