Design: MADRE Consulting
Project Type: Produced, Commercial Work
Client: KAYA Goodness
Location: Managua, Nicaragua
Packaging Contents: Cold-Pressed Juice + SuperFoods
Packaging Substrate / Materials: Plastic bottle, glass jar
Printing Process: Digital printing
Kaya Goodness is Nicaragua’s first cold-pressed juice and superfood brand. We helped them consolidate their brand concept and communication strategy in three ways:
- We designed not just with the end user in mind but also taking into account the real-life use and touchpoints of the brand. We determined that in order to do this, we needed to revitalize their packaging. In this case, the most important part, the bottle. We created clear labels and optimized their logo so that the vibrant colors of the juices would take the center stage.
- We developed their brand positioning: "Sólo lo Bueno" or #KayaGoodness - Meaning, the best part. Referring to using the cold press method to only take the best part of fruits and vegetables. But also, highlighting that to eat healthy, you don't have to sacrifice taste.
- We tasted every juice on the menu to create a color scheme for the brand that would contrast the color of the juices.