KDV Group - Marmalade

Agency: Box Brand Design
Design Director: Joey Lo
Art Director: Yvonne Chung
Art Director: Jill Chan
Designer: Lilly Li
Location: Hong Kong
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Food & Beverage
Packaging Substrate / Materials: Paper

KDV Group a Russian confectionery and snack manufacturer, has dozens of different product lines. The Group has teamed up with Box for the logo adjustment and packaging upgrade for its marmalade. Imitating the fruit box in packaging design, the upgraded marmalade product is reminiscent of freshly picked fruits, showing the natural and healthy characteristics of the product.