Design: Process AG
Location: United States
Project Type: Produced
Client: Kinda High
Product Launch Location: Americas
Packaging Contents: Cannabis vape cartridge
Packaging Substrate / Materials: Paper over board, EVA foam, plastic hang tag, plastic child-safety button
Printing Process: digital printing, die-cut cardboard, die-cut foam
Kinda High is a refreshing cannabis brand that is based on and backed by science to create the perfect blends of terpenes and cannabinoids. They came to Process needing new packaging that would help elevate their product to stand out from their competition when displayed in dispensaries- to separate themselves from the other gimicky/flashy/overcrowded designs that are common to the cannabis industry.
With that in mind, we created packaging for their 4 different SKUs, the design of which is a minimalistic yet eye-catching color blocking style that expressed and elevated their science-based brand story. The packaging structure incorporated propriety features such as a die-cut push-through hole and hangtag, both in the shape of their logo. Also included was a child-safety button to meet the upcoming regulations.
The finished packaging has a high-end look and feel throughout with paper over board using smooth matte coated paper, and high-grade EVA foam tray to hold the device. The foam tray is covered with a thick card of the same smooth paper, featuring a delightful user experience of “Welcome to your new mood” printed on the card.
Custom die-cut push-through hole in the shape of client logo, custom hang tag in the shape of client's logo, child-safety button, and die-cut EVA foam to encase client's product with a paper card glued on top to give a cleaner finished look than just the foam.