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28/11/2019

King & Legacy Playing Cards


Agency: Destino
Creative Director: Julio Montoro
Printer: The U.S. Playing Cards Company & Clovest Press
Location: United States
Project Type: Produced
Client: Murphys Magic
Product Launch Location: Global
Packaging Contents: Playing Cards
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Foil stamping, Embossing

King & Legacy Playing Cards were inspired by the dramatic style of Baroque art, a period in the history of Western arts roughly coinciding with the 17th century.

Nowadays, everything we do leaves a footprint in the world. And the only thing that stays in our memory is what we do with our hearts. Sometimes the moments that DON'T happen are the most important.

Life is a collection of nonexistent memories waiting to be created.

It is for that reason that I do not want you to feel my presence - instead, I want you to feel my absence when I am no longer here. Remember the gold metallic ink on the tuck and cards as they flicker in the sun. Embrace the sensual feel of the embossed tuck.

And hopefully every time you open the doors of this box and rediscover what is inside, you'll forget your problems and transport yourself to your best thoughts and highest highs. And that you remember me. And you feel me close to you.

That is my dream. The legacy of a King. My legacy.



What's Unique?
Custom illustrated court cards, Aces, and Jokers make this deck completely unique and special.