Design: Katerina Kanetidou
Project Type: Produced
Client: Kotanidis Family
Photographer: Gesthimani Alexandridou
Photographer: Argy Valasiadis
Product Launch Location: Greece
Packaging Contents: Almonds
Packaging Substrate / Materials: Plastic packaging with paper label
Printing Process: Offset
Kotanidis family is a local business which produce high quality almonds since 2012, in Greece. They asked me to design their corporate identity as well as the product’s packaging. The logotype depicts an almond tree incorporated in the initial letter of the brand name.
On the front label you can see the owner of the business, whom I turned into an illustration and in the back label you can see secondary elements relating to the product. Although this is a traditional product, i tried to keep it minimal and clean. Therefor, I worked with just one earthy Pantone color and a recycable textured paper in order to make a match with the traditional sense of the product.
I find unique the personalised illustration and the combination of the plastic vacuum bag with the special eco-paper.