Ktifaty. Velvet Skin Care
Design: Maria Lupan
Project Type: Concept
Location: Republic of Moldova
Packaging Contents: Skin Cream
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography, Offset, Foil stamping
Client: manufacturer of a premium class skin care products. Name: Magdalena Saar. She is French citizen born in Israel. Ktifaty translates from Hebrew as velvet.
The task: to create trademark's name, to choose a color palette and fonts, design of packaging and elements of corporate identity.
Brand promise: luxury, comfort, confidence, current look, refined and rich traditions, succulence, sanguineous, health.
Key words: luxury nourishing, velvet skin, royal care, firmness, skin tone.
The mood board consisted of the royal velvet embroidered with pearls, starry space, aristocrats with well-groomed delicate skin, imported in Europe Middle Eastern textiles from 14th century…