Design: 327 Creative Studio
Project Type: Produced, Commercial Work
Packaging Contents: Cocoa and Guaraná
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography
327 was challenged to develop the brand and packaging to Kuara — a natural energy drink powder made with guaraná and cocoa.
Based on the roots of its main ingredients — Amazonia and Tupi-Guarani tribe, our inspiration came from the power of nature, native culture and its energy.
The brand and graphic universe invoke the Tupi-guarani identity through their distinctive face paintings and costumes. Along with an explosion of graphic elements that aim to reflect the energy of those people, nature and the drink itself; the result was a packaging with a fresh and vibrant attitude able to communicate the product with an energy boosting effect.