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La Bodeguita Escondida

Design: Hula Estudio
Location: Spain
Project Type: Produced
Client: La Bodeguita Escondida
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset

La Bodeguita Escondida, is one of the smallest wineries in Rioja, it was built at the beginning of the 20th century and in this 21st century, the winery has been recovered to make artisan wines.

Manual labeling - We take advantage of this circumstance to place the labels without adhesive. This way we solve the difficulty of placing the labels without a labeling machine and, in addition, we have the opportunity to print the label from the inside, making a game with the name of the winery: La Bodeguita Escondida (hidden cellar in spanish), by hiding its history in the inside of the label.