La Mascota Dark Bat

Design: YG
Project Type: Produced, Commercial Work
Client: Grupo Peñaflor
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Foil stamping, screen printing

La Mascota Dark Edition was released for Halloween. It had to be elegant, attractive and mysterious. The inspiration was taken from the bats that live in the vicinity of the winery which the winemaker considers his "friends".

An illustration of a bat that lives in a mausoleum was developed, surrounded by borders and details that added value and a halo of darkness. Applications with different techniques such as stamping and screen printing enhanced its attractiveness on the gondola and generated a positive impact on the consumer.