La Viña Roja (Concept)
Designer: Maria Hdez
Project Type: Concept
Location: Madrid, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Crystal
Printing Process: Offset printing
The design is minimalist and conceptual. The shape of the circle represents the simplification of the grape’s shape. And the "v" is the greatest simplification of the wine glass. The pattern of circles represents in a metaphorical way, both the planting in rows, and the grapes that contain the wine bottles. The visual identity features modern typography within a simplified design by using a minimal colour palette.