Lail Vineyards’ “Welly”
Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Illustrator: Antonio Rivera
Location: United States
Project Type: Produced
Client: Lail Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Metal
Wells “Welly” is the youngest of the Lail Vineyards family’s 6th generation. Her name was derived from the Wellington boot, first commissioned by the Duke of Wellington in 1815. A nod to the Lail family’s farming heritage, wellies are a hallmark of country life, hardy and elegant.
For Wells’ namesake wine, CF Napa created a watercolor illustration to bring the Lail’s family history and the playful feeling of Welly on a rainy day to life.