Art Director: Rajeesh PC
Project Type: Produced
Product Launch Location: India
Packaging Contents: Jam
Packaging Substrate / Materials: Bottle
Laso is a brand of Jam that wanted to enter the Jam category with its unique offering of handmade honey-based Jam for a richer experience. The key challenge for the brand was to bring out the healthy yet tasty quotient to life. The packaging design was created keeping in mind the premium niche aspect of the product.
The handmade story of the jam was painted with watercolors to get the crudeness and handcrafted story to life. The colours used are vibrant at the same time they have a premium look and feel to it.