Le Caramelle 2.0 (Pocket)
Art Director: Federico Galvani
Design & Illustration: Anna Rodighiero
Photography: Federico Padovani
Project Type: Produced, Commercial Work
Location: Verona / Modica, Italy
Packaging Contents: Candies
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset printing
Le Caramelle (The Candies) by Sabadì have been updated!
A new flavour and a brand new format for these six little charming brats. Now “Le Caramelle 2.0” have a pocket packaging, so you can carry it better. Beside the set of boxes we designed also a point of sale display.
To give a face to a product was something left to do and that’s it, simply, Le Caramelle (The Candies).
We imagined six little charming brats; their names rhyme with product’s line, their colors are those of raw materials
used in their recipe. Beside paper based packages, we designed also luxurious retro-style cans containing assorted candies, where we see those characters playing with each other like their genuine flavors do when tasted.