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19/11/2019

Libera Estate


Design: the Labelmaker
Location: United States
Project Type: Produced
Client: Libera Estate
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Embossing on pewter, custom patina effect

Libera Estate has recently announced their top wine – a barrel-aged Syrah limited to 300 bottles only. We decided to use custom metal wine label for this special product in their portfolio. Metal wine labels usually look very unique and authentic providing unbelievable ability to create an image-based almost entirely on embossing effect.


In this project, I decided to use the Libera Estate logo and design custom metal wine label with it. The strong embossing made by The Metallabels Co. did its job more than perfectly providing high relief. I then used the patina effect to make the embossed parts shine even more – this could be seen on closeup images very well. The whole label looks more like a medal rather than like ordinary label which added more value to the overall appearance of the whole packaging. The wine is amazing and this custom wine label shines with its own beauty on the bottle making everyone think as if the wine is awarded for its excellence.