LICK Rebrand

Design: Flatland Kitchen
Photography: Jana Astrouski
Location: United States
Project Type: Produced
Client: Lick Ice Cream
Product Launch Location: United States
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Lick is contemporary, playful and refined. They provide the fine folks of Indiana with unique experiences through thoughtful sourcing and an artful approach to their frozen goods. Lick is a modern take on a classic. Their unique combinations of quality ingredients and dutiful care result in an ice cream that warms the heart. We were fortunate to be a part of the rebranding of this 10 year old staple of Indiana Ice Cream. We worked closely with Lick to develop a new identity, packaging and a new flagship location coming in 2020

What's Unique?
The unique aspects of this project are primarily in the illustration, design and format of the overall packaging.