Lift

Design: Peter Atef
Creative director: Ahmed mansour
Location: Egypt
Project Type: Produced
Client: Lift
Product Launch Location: Egypt
Packaging Contents: Oat bar
Packaging Substrate / Materials: Plastic

Lift is a new energy oat Bar brand, the brand name we proposed stands for the “Weightlifting”.

A combination of user-friendly elements in a dynamic pattern is what makes this direction relatable and thus extremely attractive and playful. Showcasing the flavors carefully through the illustrations, changing colors smartly and having an interesting layout combining the text makes this direction very pleasing to the eye and completely different than what you might find on the shelf.