Like a Local's Label-Messenger

Design: R Agency
Creative/Art Director: Illia Anufrienko
Illustrator: Alisa Mezhenska
Creative group head: Dima Liutyi
Project Type: Produced, Commercial Work
Client: Like a Local`s
Location: Kyiv, Ukraine
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

Tag a friend for an evening or for a whole life
“Like a local's wine bar” is the first wine bar, where the wine is not an aesthetic snob drink, but just a way of communication. But often in the information flow, busyness and infinite online chatting in messengers, people can't find an excuse to see each other in real world.

We`ve developed the world's first wine bottle with the label-messenger, which will tell your friends everything by itself. The carefully crafted illustration emphasizes the call to action and encourage people to tag their friends at the special field.

What's Unique?
From the very first bottles, people started to take pictures, share them and hunt for our wine. During the first two months of the campaign, we received 45 000 media impressions without any smm-investment.