Project Type: Produced
Product Launch Location: Global
Packaging Contents: Lemon Liquor
Packaging Substrate / Materials: Paper
Printing Process: Flexography
That of Limoncè and Italians is a long lasting love story that has turned this beloved lemon liquor into a true icon, and the protagonist of countless convivial moments. As market leader, its innovative and bold spirit needed to be more evident as its 100% Italian origin and that's what we did by leveraging on the brand spike attributes: innovation and premium quality.
Limoncè new brand identity is made of refined details, contemporary colors and emotional visual elements that reinforce its fresh and sunny soul as well as its premiumness. Everything revolves around the new claim "Italian heart" that has been made evident by the presence of the lemon at the center of the logo and that celebrates the juicy lemons from Sicily as main ingredient.
The rebranding has allowed for a better segmentation of the the Limoncè range of products, dedicated to different consumption moments.
Visual details have been attentively crafted to create the image of a top quality and unique product. All in all, every element conveys a sense of pleasure and exclusivity.