LIQUI MOLY Premium Edition

Design: Sarthak Tavate
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Engine Oil
Packaging Substrate / Materials: High-density polyethylene (HDPE)
Printing Process: Flexographic printing

In the engine oil market, there is no differentiation between the packaging of engine oil for regular automobiles and high-end automobiles. So to bring in the sense of premium in such high-end automobiles, a formidable form with good aesthetic values is requisite.

The form was inspired by the streamlined shape of a shark's fin. The handle cavity on the form on the user's end is designed in such a way that the form completes the aerodynamic action of pouring the oil, which is the essence of the product. Further, the colors on the labels are brand colors, preserving the brand identity. The logo was modified, replacing the white frame around the logo with a golden frame and a trailblazing 'PREMIUM' text.

LIQUI MOLY has time and again been voted as the best engine oil. In 2018, over 7 million voters voted for LIQUI MOLY as the best engine oil brand. It's greatly appreciated logo with a good font and it's brand identity makes a mark on the design.

What's Unique?
LIQUI MOLY Premium Edition stands out in the market with it's dynamic packaging, it's aerodynamic form, sense of a superior kind and it's iconic brand identity.