Design: Golden Gate
Project Type: Produced, Commercial Work
Client: Little Leaf
Photography: Derek Henthorn
Location: Munich, Germany
Packaging Contents: Organic Babyfood
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing
Good taste can be learned.
Development of a packaging for organic baby food, which asserts itself in the complex and highly competitive environment of the FMCG refrigerated shelves.
A packaging that shows not only "childishly funny" what's in it, but also what the product can do: it gets the good taste of the little people started - with the brand initials "LL" as a little tootsies.
Consistent content and visual reduction by focusing on emotionalizing and brand-building Little Leaf characters. More awareness and differentiation of the range in the "visual porridge" of the refrigerated shelf by building a „gang of little rascals" of flavors. Conscious abandonment of environmentally damaging plastic-aluminum-suckies through the use of paper composite, the most sustainable packaging to date that complies with the high pressure of the HPP process.
Paper composite, the most sustainable packaging to date that complies with the high pressure of the HPP process.