Lone Tree Brewing Company

Creative Agency: Anthem Branding
Project Type: Produced, Commercial Work
Client: Lone Tree Brewing Company
Location: Boulder, USA
Packaging Contents: Craft Beer
Packaging Substrate / Materials: 355ml aluminum cans, Adhesive labels
Printing Process: Offset Print (cans), Digitally printed labels (bottles)

Lone Tree Brewing Company is a community-focused craft brewery located in Lone Tree, CO. As demand for their beer increased, we collaborated with the team to create a design series that’s iconic, impactful, and accessible to reach their expanding audience. Taking some inspiration from their former branding, we worked on a cohesive, contemporary, and professional design system that’s rooted in Lone Tree’s Colorado heritage but offers a more premium aesthetic. Our goals prioritized legibility and brand focus through bold color and contrast in order to capture consumer attention.

What's Unique?
Each of the core cans has a unique mountainscape, based loosely on existing ranges within Colorado. On each of the bomber bottles, there is a hidden graphic that relates to the beer style.