Lonerider Choklat Liqueur

Design: Fresh Bread Design
Location: United States
Project Type: Produced
Client: Lonerider Spirits
Product Launch Location: United States
Packaging Contents: Chocolate Liqueur
Packaging Substrate / Materials: Glass Bottle, Paper Label
Printing Process: Digital, Foil Stamping, Embossing, Spot Varnish

We were approached by Lonerider Spirits to create a design for a product that didn't quite fit within their normal product line and therefore would break out of their standard design aesthetic. They knew that liqueur is a niche market and chocolate liqueur could be even more niche.

We wanted to create a design that was accessible and spoke to the quality of the spirit inside. We imagined this product would be a big hit at holiday and work parties so we settled on a flask style to easily slip into a pocket or bag. The Prohibition-era label design works very well with the bottle shape and points to a time where people really cared about quality and their image.

The result is an elegant and detailed design full of custom scrollwork, layered and dimensional lettering, blind embossing and lots of gold foil. Not only does this look beautiful on any shelf, but it also has an incredible tactile experience.

What's Unique?
We created a lot of custom scrollwork for this design but we didn't want to create something distracting. We opted to forgo printing the scrollwork and, instead, produce it as a blind emboss. The result is a stunning visual experience and an even more stunning tactile experience. We used an emboss on the foil logo "medallion" at the top of the label to create more dimension, as well.