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27/07/2020

Longi Pasta


Design: Shyika&Shyika
Graphic Designer: Karina Shyika
3D Artist: Volodymyr Shyika
Location: Ukraine
Project Type: Concept
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard tube
Printing Process: Flexography

The main idea of packaging concepts is to emphasize the shapes of long pasta types. The line of the Longi Pasta brand includes two sorts of pasta: classic and veggie, and four different types of each sort: fettuccine, tripoline, fusilli and spaghetti.

We have created typography that imitates the unique form of each pasta type and this has become the main focus on packaging. Also, we chose a non-standard form of packaging for pasta — a tube. We have decided to create a clean design without unnecessary elements, so on the front of the packaging, there are only logo, name of the type pasta, and the transparent area which makes the product is visible.