Design: Walk with David
Project Type: Produced, Commercial Work
Client: Raffles Europejski Warsaw
Location: Warsaw, Poland
Packaging Contents: Sweets
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset printing,Foil Stamping
June 1st was the date of highly anticipated opening of Raffles Europejski Warsaw. Dating back to 1857, the neo-renaissance palace has been over the last four years restored to its pre-war glory.
Walk with David brand design studio has been commissioned to create the identity for Lourse Patisserie Warsaw found within Raffles Europejski Warsaw.
When creating the identity for Lourse, we took into consideration that Raffles Warsaw is a place that has stayed in hearts and memories of the Warsaw people, even as the shape and fortunes of the city around it have changed.
Our brief was simple: to create an iconic branding that transmitted the feeling of tradition, luxury with a hint of homage toward the original Lourse patisserie, which existed almost a century ago.
We created a variety of beautiful packaging with an iconic new color to represent the brand. All boxes and packages where treated like jewelry boxes that incase tasty cakes, sweets, macaroons etc.
The Lourse logo is based on the original logo created almost 100 years ago. We found an old photograph and decided to give the old logo a new life and bring it back to today with some minor modifications.