LOVE IT. LIVE IT. FOOTBALL - Taisiya Ganzha
Design and illustration: Taisiya Ganzha
Project Type: Produced, Commercial Work
Packaging Content: Pepsi
Location: Moscow, Russian Federation
For the 2018 world cup, international soccer stars from across the globe worked with hand-picked artists from their home countries to emphasize the sport’s worldwide impact. From there, Clinch created artistic overlays for each piece, working with the creative art details, and portraits of the soccer players. Taisiya Ganzha is selected to fuse her art to the football players of Russia and Poland.
"Pepsi is known for bringing football’s most iconic heroes and top hopefuls to the world in the most unexpected ways, showing fans the never-been-seen-before sides of the players they love. Every single football player has one thing in common: they all love the game. But those that join the ranks of the world’s greatest want more – they want to live it, every day.
In 2018, Pepsi will use art, photography and sport to tell the stories of how some of the best footballer players in the world live football - both on and off the pitch - bringing a unique take on the sport and the athletes to fans everywhere."