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18/03/2020

Lowen Beer


Design: Tiger Pan
Location: China
Project Type: Produced
Packaging Contents: Beer

In the mysterious Tarot, women with lions are depicted as a symbol of power and desire. This beer is from Snow Beer family, packaged by an engraved illustration from Martin Morck,where fierce lions are mediating and roaring while gorgeous women are flurried and confused. Contrasts and conflicts are elaborated with woodcut craft, which however, turns out to be harmonious. Mild and brave, beautiful and mysterious, meditative and howling…there is no way where we can define the most powerful side. In a sharp contrast like this, a feeling of secrecy is conveyed, vaguely but convincingly.