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The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.
Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.
The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.