Machair Water

Design: Studio h
Location: United Kingdom
Project Type: Produced
Client: Machair Water
Product Launch Location: United Kingdom
Packaging Contents: Water (still and sparkling)
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital print

Studio h has created the branding and packaging design for start-up boutique water brand Machair on the Isle of Lewis in the remote Outer Hebrides, Scotland. Machair is a Gaelic word for the rare, low-lying fertile grassy plains found on the West coast formed over the years by sand, Atlantic gales and traditional Outer Hebrides crofting practices. The name was chosen to celebrate this beautiful landscape and the islanders who came before them.

“The branding uses a modern take on a Celtic style and the simple, flat colour illustration evokes the isolated nature of the island” says Rob Hall, Creative Partner, Studio h.

Featured in the illustration is an old crofters cottage with a red door that marks the source of Machair Water. To emphasise the difference between variants the layout changes for Sparkling.