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10/09/2020

Macover MacBook Skins


Design: Will Theng
Location: Australia
Project Type: Produced
Client: Macover
Product Launch Location: Australia
Packaging Contents: MacBook Skins
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, Die-Cutting

Macover is an online store created to help inspire creativity through a unique range of beautifully designed Skins, Cases and Sleeves to protect and customise MacBook Pro or MacBook Air laptops. Macover products are developed with the goal to perfectly compliment the design and form of the MacBook.

A vital part of the packaging was that it allowed audiences to visually see the colour/pattern of the MacBook Skin whilst inside. This required a custom die cut placed on the front of the packaging to be implemented.

What's Unique?
To further emphasise on the Macover brand, the custom shaped die-cut to expose the MacBook Skin on the inside, was cut in the shape of the Macover logo.