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Thousands of motorcycle enthusiasts descend upon Milwaukee, WI to attend the annual Mama Tried Motorcycle Show. Each year, Mama Tried partners with a local brewery to craft custom beverages to keep the masses happily hydrated. This year was the first year we created packaging for two different beverages; a lager beer and a hard seltzer. Brewed by Milwaukee Brewing Company.
What's Unique?
We decided to name the beverages "Hard" for the hard seltzer and "Beer" for the lager beer using the custom typography we created from the logotype. What's cool about these products, is that they are specifically created for a three-day motorcycle event here in Milwaukee.