Marco Ludovico

Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced
Client: Marco Ludovico
Location: Apulia, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper, foil

The packaging project we realised for Marco Lodovico highlights the wine qualities. It is a typology of wine that lacks chemicals and that directly goes "from the vineyard to the bottle". This is the reason why we decided to use an authentic and natural style.

We represented the concepts of "nature" and the "five senses" on two counterposed contact papers. On the first contact paper we depicted a debossed tone-on-tone leaf which epitomises nature. On the second contact paper, the leaf becomes coloured and counterposes a human face that embodies the five senses.

The beauty of nature involves the human five senses and gives them a colourful memory of smell and taste.