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29/07/2020

Mary


Strategic Design Director: Adeline Chong
Creative Director: Michael Scantlebury
3D: Andres Clerc
Photographer: Alan Pringle
Art Director: Shaye Laree
Drinks Styling: Tara Garnell
Location: United Kingdom
Project Type: Produced
Client: Mary
Product Launch Location: United Kingdom
Packaging Contents: Low Alcohol Spirit
Packaging Substrate / Materials: Glass
Printing Process: Ceramic transfer, foil stamping

Mary is the deliciously low alcohol botanical blend that’s easy on your body, mind and the world.

We’re not tea-totallers and we’ve got no agenda to push. Life’s too short for that.

We just reckon, sometimes, there’s too much pressure on us all these days. The pressure to look good, to be in control, be a professional, climb the ladder, lean in, be a patient parent, and a picture of perfection. And that includes the pressure (be it social, emotional or physical) to have a full strength drink when you might not feel like it.

So we created Mary — to make things easy, to take the pressure off.


The fresh taste in each bottle of Mary doesn’t require rare ingredients with complex extraction methods and long carbon-heavy journeys. Mary is made with easy to source herbs and botanicals from close by and produced sustainably. The key garden herbs we use are familiar to everyone: basil, thyme and sage. These herbs are blended with botanicals and a light-touch of alcohol to intensify aromas and flavours to create a deliciously fresh, and naturally low calorie product.

With green garden herbs at the heart of our product, we created a brand identity that celebrates the optimism of nature. Bold, pop yellows inspired by the sun and lush leafy patterns layer onto rich green photography. We wanted a brand that reflects the boldness of our product and bring some fun to the world of low alcohol products.


What's Unique?
For the yellow sun and black ink on our bottle, we use a special ceramic transfer process where ceramic ink is applied with a screen and then baked into the glass at high heat.